How do you get the Wall Street Journal to change on global warming?
Buy some ads in their pages.

MarketWatch logoLast summer David Fenton’s ad agency created and placed twelve ads in the Wall Street Journal for The Partnership for Responsible Growth. Each made a persuasive pitch, in terms that WSJ  readers understand, for acceptance of global warming as a fact of business and finance.

The Journal has been a high-profile climate skeptic for decades. But when a young reporter at their sister publication, MarketWatch, warns about the impact of climate change on Americans’ personal finances, it’s another sign that resistance to warming at The News Corp may be weakening.

Check out this well-researched story (based in part on interviews with me). I hope it will boost a series of discussions in business publications on the financial effects of warming, even if the Journal‘s denial of its causes continues for a while longer.